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匠心奖 2018 Green Master Award

Alexandra Kasper



 

Alexandra Kasper brings deep experience in the publishing industry. She has a demonstrated history of working in the marketing and advertising field. Strong sales professional skilled in International Relations, Digital Strategy, Print and Online Advertising, Management and Business Development with a strong focus on clients needs.

 

Since 2012 she is the experienced Head of Advertising at Patzer Verlag GmbH & Co. KG, a reknown German SME trade publishing house since 1931 - www.patzerverlag.de

Magazines and newspaper with their complementing websites, service portals and books focussing on the construction and building industry, professional landscaping, playground and sports fields construction, green care and design for municipal decision makers as well as landscape architects.

 

She holds a Master in German literature (Goethe University, Frankfurt) and Linguistics and a Bsc. In Business Administration (Graduate School for Business Administration, Zurich)

Alexander Kasper在出版行业有着丰富的工作经验,尤其是在营销和广告领域有着傲人的成绩。 她在国际关系,数字战略,印刷和网络广告,管理和业务发展方面有着很强的销售技巧,并且非常注重客户的需求。

 

自2012年起,她成为了Patzer Verlag GmbH&Co. KG的广告部负责人 –这在德国是家喻户晓的中小型企业贸易出版社- www.patzerverlag.de

出版社旗下拥有杂志,报纸,网站,服务门户和书籍等多种媒体渠道。该出版社专注于建筑建造行业,专业园林绿化,游乐场和体育设施建设,市政设计,景观设计和园林养护等诸多领域。

 

她拥有德国文学硕士(歌德大学,法兰克福)语言学硕士学位和工商管理硕士学位(苏黎世工商管理研究生院)


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